The Path Here Wasn’t Straight
Technical support for businesses that give a damn.
How I Got Here
I grew up in the Irish countryside – climbing trees, falling out of trees, following streams, falling into streams and ditches. At 14, I was injured in a school bullying incident and couldn’t play sports for months. The school let me use their new Apple IIe instead. That’s where I started programming simple adventure games. That’s where my love of tech began.
I spent 25 years at Microsoft, Lotus, Siemens, Fujitsu, Swisscom – moving up fast but leaving when I couldn’t find my place in companies I saw as exisitng mainly for profit, with no care for impact. I left that world. Twice.
I went broke twice.
When my daughter was born, I tried corporate again for 3 years – one year not knowing what my job even was, two more years as an outsider in a world where most people clung to their knowledge like weapons. I dreaded. every. single. workday.
Then it finally clicked: waiting for the “right” opportunity wasn’t a strategy – it was an excuse. I started meeting people who showed me that ethical business was possible – that if management, marketing or operations could be done humanely, so could tech. I stopped waiting for permission to reconcile my values with my skills and started building the career I actually wanted.
Irish countryside. Climbing trees, falling into streams.
School bullying incident at 14 → couldn’t play sports
→ discovered an Apple IIe instead → started programming.
That’s where my love of tech began.
30 years at Microsoft, Lotus, Siemens, Fujitsu, Swisscom.
Moving up fast.
Leaving when I couldn’t find my place in companies that existed mainly for profit.
I left that world twice.
I went broke twice.
When my daughter was born, I tried corporate again.
Three years.
One year not knowing what my job even was.
Two more as an outsider where people clung to knowledge like weapons.
I dreaded. every. single. workday.
THE TURNING POINT
Then it finally clicked:
Waiting for the “right” opportunity wasn’t a strategy – it was an excuse.
I started meeting people who showed me ethical business was possible. That if management, marketing, operations could be done humanely, so could tech.
I stopped waiting for permission to
reconcile my values with my skills and
started building the career I actually
wanted.
When my daughter was born, I tried corporate again.
Three years.
One year not knowing what my job even was.
Two more as an outsider where people clung to knowledge like weapons.
I dreaded. every. single. workday.
Why This Matters to You
Most WordPress experts are either tech enthusiasts (excited about every new plugin) or pragmatists (technology as a necessary evil).
I’m neither.
I see technology the same way you do: a tool that serves your mission. Nothing more, nothing less.
Your organisation exists to make the world better. Your website should help you do that, not become another source of stress.
I don’t need the latest tech to understand technology deeply. In fact, using older equipment forces you to understand how things actually work instead of just consuming what’s marketed to you.
This isn’t about me being “different.” It’s about me finally being honest about what I value and building a business that serves people who share those values.
How I Work Differently
Deep expertise → But I bias toward simplicity
40+ years experience → But I choose proven over trendy
I speak tech fluently → But translate to plain English
I know how to scale → But focus on sustainability
This isn’t compromise. It’s integration.
The same integration you live every day – using modern tools while questioning their impact.
Giving Policy
We donate part of our profit and we also provide free website support to selected charities.
We’re proud to donate part of our income toward scaling CO2 removal technologies as a Stripe Climate partner as well as supporting Wren projects.
We’re currently providing free website development, support and maintenance to the following organisations/charities:
Every Client Is a Vote
Every client I take on is a vote for the kind of world I want to build.
I’m done helping businesses that exist purely to extract profit.
If your organisation uses technology to create positive change… we should work together.